Rob Wheat
- Founder and Media Relations Authority
Global Media Relations Expert:
Driving Headlines Across Industries
Pioneer of Pop Culture: Architect of iconic, national launch campaigns for blockbuster brands like Pokémon, the Nintendo Wii and Rivals.com.
Versatile Industry Expert: Proven success across the demanding landscapes of sports, video gaming, technology and healthcare.
Journalist's Insight: A former reporter's understanding of what makes a compelling story, ensuring your message resonates with top-tier media.
Modern & Experienced: More than 25 years of deep media connections and proven results, enhanced by modern AI-driven strategies.
A Trusted Media Strategist Who Launches Cultural Movements
“My approach is rooted in service: I partner with brands to embed their stories into the fabric of pop culture. Together, we don’t just secure media coverage; we build legacies.”
Connecting Your Brand with the Media That Matters
Your seasoned partner for executing high-impact media tours, securing strategic partnerships and managing comprehensive internal/external communications to elevate brand presence.
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Partner with a public relations professional whose strategic insights and impactful results have earned industry recognition, ensuring top-tier quality for your campaigns.
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Leverage the skills of a PR consultant recognized for excellence, bringing a proven standard of quality and success to your brand's media relations efforts.
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Trust your communications strategy to an award-winning professional with a 25+ year track record validated by industry accolades for delivering exceptional media outcomes.
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Gain a competitive edge with insights from an award-winning PR expert known for crafting compelling narratives that capture attention and achieve measurable results.
Pokémon |
Activision |
Scrabble |
Skylanders |
Hewlett-Packard |
CDK Global |
Catapult |
Gnomi AI |
SK Hynix |
Call of Duty |
Candy Crush |
Nintendo |
Genesis AI |
VSA FuelCell Energy |
Barclays |
Xperi |
Sparq AI |
Pokémon | Activision | Scrabble | Skylanders | Hewlett-Packard | CDK Global | Catapult | Gnomi AI | SK Hynix | Call of Duty | Candy Crush | Nintendo | Genesis AI | VSA FuelCell Energy | Barclays | Xperi | Sparq AI |
What Others Are Saying
Neil Wood
- Step 3 PR
“Rob is persistent,
professional and gets results!”
“Rob is an outstanding media relations professional, with the relationships, experience and savvy to handle high-stakes campaigns under stringent deadlines. Rob is our go-to media support for tech and health tech clients. He consistently delivers exceptional results and is always a pleasure to work with.”
Michelle Wyman
- Director, Communications,
Google Workspace
Pam Abrahamson
- PRA Public Relations
“Rob is the consummate media relations professional - knowledgeable, quick to understand the nuances of the client's story, technology and most important of all - how the story serves the key media and its readership. It was a pleasure to work with Rob, he got up to speed quickly, was a full team player and absolutely went "above and beyond" in pursuit of media results. I would be happy to work with Rob again on a project anytime and would recommend him to any team looking for a seasoned, knowledgeable and (important: very nice) media relations expert.”
Ken Hall
- CEO of 2Dogs Games Ltd., and Creative Director of Destiny's Sword
“Rob has done great things as our publicist for 2Dogs Games, including helping us get fantastic coverage of the announcement of our new video game, Destiny's Sword at PAX East. This culminated in a series of articles and interviews with publications like USA Today, ABC and FOX News, and with influencers like Marc Saltzman.
He has all the contacts, works hard and gets us great results! I would not hesitate to recommend Rob to anyone requiring PR, marketing or publicity support!”
“Rob is a Navy Seal of media relations. Whenever I needed to recruit special forces for a particularly challenging or urgent media relations program, I turned to Rob. In my 20 years of marketing & communications, I have never worked with a more determined, connected and effective media specialist. He's helped me with Nintendo, Deloitte, Disney, Dragon's Lair and others. Key to his success is the enormous respect he garners from media contacts. As a journalist himself, Rob understands what makes a good story and understands what reporters need. Rob's intelligence, creativity, vibrant network and Midwest work ethic allows him to deliver the best quality service and on-message media hits for his clients.”
Melissa Robinson
- Boingo Wireless
“Rob is an outstanding media relations professional, with the relationships, experience and savvy to handle high-stakes campaigns under stringent deadlines. Rob is our go-to media support for tech and health tech clients. He consistently delivers exceptional results and is always a pleasure to work with.”
Stephanie Gray
- SGA Communications
I had the absolute pleasure of working with Rob Wheat on the very first SLICE, and I can’t overstate how invaluable his contributions were. Rob (spent) dozens of hours of his time leading up to the event, taking on the role of media relations with a level of professionalism and dedication you’d expect from a seasoned PR lead.
He not only handled outreach to the press, but also advised us strategically on positioning and communications, ensuring that SLICE’s debut had a strong and credible presence in the industry. When the event came, Rob even flew out to Seattle so he could be on-site to facilitate with the press in person. Many of the media attendees were there because of his direct outreach, and his efforts without question helped SLICE exceed our expectations for turnout and visibility.
Beyond the tangible results, Rob is simply a joy to work with. He’s kind, generous with his time and expertise, and consistently goes above and beyond. SLICE would not have been the success it was without him, and I’d recommend Rob to any team or organization lucky enough to work with him.
Ty Taylor
- VP, Seattle Indies
Slice
Dan Mazei
- AllTangledRoots.com
“I've worked with Rob for more than a decade. Not only do I feel fortunate to have served "in the trenches" with him for a variety of clients, but I've also come to know him as a dear friend.
I often refer to Rob as "The Terminator," not necessarily because he was sent from the future (although I can't ensure this *isn't* true), but because he is maniacally focused on one, laser-focused mission: To deliver exceptional results for his clients. From everything I've seen over the years, he's never failed to complete this mission, oftentimes exceeding initial goals and expectations.
Rob is a friendly, caring, empathic professional who will give everything he has to get the job done. He applies as much passion and energy to pro bono work (or projects to help friends, which he does without hesitation) as he does to the "big money" projects. That's rare, but so is someone like Rob.
I couldn't recommend him more -- as a media relations expert, and as a human being.”
“I’ve worked with Mr. Wheat for several years. As a video game journalist, Mr. Wheat was courteous, yet professional. He is informative and extremely dedicated to his craft.
His media contacts are vast and exhaustive. His expertise isn’t limited to video games; Mr. Wheat can effectively represent any client that’s got their data ready to go.
He’s able to work with teams or solo. He’s a full-spectrum warrior who brings several assets to any project.
Motivated.
Honest.
Integrity.
I recommend adding Mr. Wheat to your public relation projects, post haste.”
Willie Jefferson
- Video game journalist
“I've worked with Rob many times over the past five plus years. Each time he was easy to work with. His knowledge and expertise with regards to media in the sports and gaming industries is second to none. He always goes the extra mile to ensure the client is satisfied with results, lending true value to our efforts.
I've tried many times to hire him full time, but he seems content to live the freelancer life. I cannot recommend Rob highly enough to provide PR support for gaming and sports clients!”
Jonah Keel
- Executive Vice President
42 West